I did not know about this trick but recently discovered that you may add your profile picture and author information to the google search results. This means that when google shows the organic search results, if it is able to identify your identity it might show your profile picture.
You have to be aware though, that even if Google knows you are the author, the Google algorithm must decide not to show your picture. Also, your profile picture displayed in the organic Google search results (SERP) is the picture you have in your Google plus account. Right now this is the picture that may be shown in your search results but I really hope in a future you may have some flexibility and choose the specific image you want to choose with your content.
Anyways, if you want to show your profile picture in your organic search results these are the ways you may do it:
- Add the author information and email into every post.
- Add the Google plus badge that links to your google plus page to your posts
If you are using Thesis Framework: how to dynamically add the mailto link with the author’s email after the author’s name in Thesis Framework’s byline by using a filter.
For both of these methods, you have to tell Google that you are the author of the specific content. It is like a two way validation. The first validation are the two methods explained above. However, you have to do another validation inside your Google plus account. To do this, go to your Google plus account, and under contributor add your website. Also add the email under the work contact details. The email must be the same that you used in your content previously.
With these two validations done, Google will know that you are the author of the content and will be able to display your profile picture and author information for your organic search results.
Remember to use a nice attractive picture =) as you will be competing now not only with your title, description and url but also with your face with another search results.!!! Also, for the SEO beginners, remember that no change is effective immediately in the Google organic search results. It takes time and there is not a defined lapse of time between you doing the change and the change effectively being seen on the SERP.